Preparing Your Response – conventional broadcast media and social media.
CIPR North West’s Merseyside+ sub-committee event
Freshly Squeezed breakfast briefing
Date: Friday 27 April 2012
Time: 8.30am start and continental breakfast, presentations 8.45am, finish at 9.45am
Cost: £15.00 CIPR members and £20.00 to non-members plus VAT (£18.00 / £24.00)
Location: HSE Redgrave Court, Merton Road, Bootle, Merseyside L20 7HS, This event has been kindly supported by the Health & Safety Executive team. HSE Redgrave Court MAP
CIPR North West’s Merseyside+ sub-committee is delighted to host a ‘Freshly Squeezed’ breakfast briefing on crisis communications. We will be sharing insights on preparing your response to a crisis through both conventional broadcast media and social media channels.
Jeni Beattie from Accolade Media Training will explore the key principles necessary for forming a crisis news management strategy. Preparation of effective key messages, and the integration of conventional and social media channels, are vital. A former journalist, Jeni’s insight is based on over twenty years’ experience at the sharp end of issue management. She has helped many clients in the chemical, pharmaceutical, nuclear and FMCG businesses put across powerful, positive and persuasive messages – even when faced with a hostile media!
Simon Wharton from PushON will provide advice on preparations you can make before a crisis breaks on social media. He is a trusted and innovative digital practitioner, having his finger on the pulse of all things digital. Simon and his team work in collaboration with a number of PR companies, providing a complete online marketing, viral, SEO and social media solution.
Please join us to improve your skills and expand your knowledge. This hour-long briefing will provide the insights, information and advice you are looking for.