Your messages have to be right before you can go online or to social media.
On 20 September I gave a presentation at the Aberystwyth-Bangor Skills Centre for Anglesey Business Week 2011. The presentation is here,
Jo_Quinney_PR_ Presentation_20_Sept_11
There are two videos on YouTube that are great.
The first is from DBA Worldwide
on how powerful can social media be? Watch and find out…
http://www.youtube.com/user/DBAworldwide#p/f/18/iReY3W9ZkLU
Most objection I come across are from employers worried about time spent by employees on social media.
This video was made for staff of the Department of Justice. Victoria, Australia.
It clarifies how to live with social media and explains key elements of their social media policy.
http://www.youtube.com/user/VictoriaGovDOJTV#p/u/23/8iQLkt5CG8I