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Category Archives: Planning
What is PR?
I often get asked, ‘What is PR and how can it help my company?” We all rely on our reputation in business to grow and profit. Your customers, clients, new clients, employees, directors, investors, journalists are all interested in your companies reputation. Focussing on your company’s reputation, assessing how…
Posted in Planning, Press releases, Public relations
Tagged PR, Public Relations, Reputation, Your story
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Your marketing mix
Do you have a niggling feeling that you might be missing something from the marketing mix? Based on the London Underground map this brain storming tool is not subject to strikes. Review your marketing plan and measure your impact. Could the marketing map get you on track as we approach 2011? The team at B2B…
How to Make the News
To make the news your story has to be newsworthy. The definition of newsworthy is ‘Interesting enough to be reported as news’.
People are the main focus of every news story. Our interest is in a person (celebrity or real life story) or groups of people (back pain sufferer or under 5’s).
Posted in Planning, Press releases, Public relations
Tagged PR, press releases, Public Relations, Your story
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